Videocast: Transforming with Truly Effective Product Management
Blaine Mathieu, Vantiq‘s CMO, hosts a video interview series on digital transformation and the real-time enterprise. He invited me to join for an episode on how to “Transform with Truly Effective Product Management.”
We touched on a variety of topics, including:
Digital transformation is very difficult, especially for manufacturers of physical goods
That waterfall never worked even when we pretended it did, and agile isn’t new
How product folks can earn the trust of CEOs and other executives
Why early social gaming companies engineered away all of the fun by chasing a single revenue metric