Interview: How to Prevent Product Waste
UserTesting's Mike Mace interviewed me for The Center for Human Insight and produced this long-form post. We covered a lot of ground, including:
The volume of product waste caused by bad product decisions (which I guesstimate at half of all projects)
Roadmap amnesia, the process by which executives forget their priorities when presented with shiny new ideas and opportunities
The critical need for product people to speak the language of business: They must explain and defend their priorities in terms of revenue and profit. Nothing else reliably moves the other execs.
The central role of product management in making those business arguments
How you can use small measurable wins and business coalitions to reduce the problem
Transcript is here: about 6800 words, and some rambling bits from me since this was live discussion rather than carefully edited writing.
