Podcast: More 2 Marketing

I joined Susan Walsh on her More 2 Marketing podcast, where we had an hour-long conversation around:

• project funding vs. product funding

• MVPs (and why no one who works for me ever uses that acronym a second time)

• Chocolate cake as a way to describe lots of small requests

• How to talk to the C-suite (in the language of money)

• Reminder that maintenance on products/services is ongoing

• Why it's important for product folks to understand enough about "the business" to anticipate changes and evolution of specs/requests/systems

• The criticality of coalition-building as part of product leadership