AMA on Working with Sales and Executives

Rich joined Product Tank Des Moines/Ames for an “Ask Me Anything” session on working with sales and executives — ensuring they have the appropriate input without undue influence over product decisions.

We touched on:

• What do we mean by ‘enterprise’?

• Sales people do what we pay them to do (not necessarily what we want them to do)

• Suggestions for B2B product people getting access to current customers for research discussions (when Sales isn’t excited about this)

• Shifting from sales-led feature wish lists product-led  market value

• Why pricing/packaging should live in Product rather than in Sales

Some audio issues at my end with the recording, but here it is…