Podcast: Fighting Fires in B2B Product Management
Jason Knight invited me onto his One Knight in Product podcast for a wide-ranging chat about product issues and organizations.
This episode: Fighting Fires in B2B Product Management
Full list of episodes here
We covered lots of ground including:
What a “smoke jumper” CPO is and the types of problems one solves
The difficulty that teams sometimes have landing a message with leadership & why they often need to hear the same message from a consultant
The mistakes some companies make by prioritizing domain expertise over product management, and how this leads to bad product behavior & biases
The importance of understanding other teams’ motivations, and using your PM skills to work out what they actually need
How agile was written by software guys, doesn’t mention customers at all, and why PMs have to talk with (listen to) large numbers of end customers/buyers
The differences between B2B and B2C product thinking and how some of the classic product advice doesn’t translate to the world of B2B
The importance of taking your product thinking discussions to the right level & not trying to persuade front line people
The importance of building coalitions as a product leader to make sure you’re not just seen as an outlier where good ideas go to die
